Ok, so in the last blog post we chatted about how so many of us coaches are eager to help others, particularly in today's environment.
And simultaneously, we want to grow our businesses.
We CAN achieve both beautifully and successfully.
Yet, now....
And, let's be honest: even before Covid 19...
So many of us experience this "ick" factor when it comes to selling and/or marketing.
We - understandably - "don't want to be or come across as 'salesy' " or "'pushy.'"
If you think you need to be someone you're not in order to market and sell your services...
...my guess is you're not going to market or sell them!
Because who wants to feel like you're saying one thing while believing another?
It's basically like masking what you genuinely believe in order to "make things work...."
Which is so not the point!
But...we all know that not selling or marketing leaves us in a bit of a conundrum:
Not being in business.
Not serving, transforming, and creating a beautiful exchange of value and connection.
Here's an amazingly effortless way through this:
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The only essential prerequisite for marketing and selling our program has nothing to do with being pushy...or inauthentic.
...and everything to do with just...feeling good.
Feeling good about what you're marketing or selling.
Feeling good about the program or package you're putting into the world.
When you have that deep knowing: that delicious, absolute joy around your beautiful offer...
When you're steeped in total excitement about your program and the ripple effect it can create from you to your clients and into the lives of others...
When you're humbled, and in such gratitude of the transformative tools you are privy to and get to share with those seeking them...
The offering part?
Becomes easy.
You're literally just offering someone a feeling.
You're passing on the love.
Forget the how.
Forget the strategy or messaging.
The seamless video or perfect post.
What people are always responding to...
IS YOU.
Your energy.
The energy behind the message.
An excited speaker inspires excitement.
A calm presence inspires release.
A confident messenger inspires confidence.
It's not what they say.
It's how they say it.
It's the feeling we get from it.
It's the thing behind the thing.
That's what we're really tuning into.
That's what we're picking up on.
That's why we buy.
So, what’s your thing my friend?
And do you feel about it?
Do you light up when you talk about it...
Or really deeply sense just how important it is to share with others?
No matter where you currently are in relationship to your offering...
When you come to a place of knowing and believing, deeply, in the transformative quality of your program or package...
Marketing and selling becomes as simple as spreading the joy.
This is the first step in my Authentic Marketing Model.
I'm going to share the rest with you in my next blog post, so if you're like "love is great and all but gimme dat strategy"...then stay tuned.
I got you.
PS: As promised, I'm super excited to invite you to Ascend Mastermind!
This is an intimate mastermind exclusively for coaches who want to take their business and personal growth to the next level.
It's for those who crave real connection with others who genuinely want to help and are as interested in your success and you are theirs.
If you are seeking a positive space to be you, experience expansion, get the accountability and collaboration you desire to bring you to that next beautiful level in your coaching practice, your business, and yourself (and into your community during this time) then click here.
We start next week!
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